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Thinking out loud.

Strategy, design, and the business of building websites that actually work. Written from the trenches of 10+ years doing this for real clients.

What Manchester NH Small Businesses Get Wrong About Their Website

The competitive bar for local business websites in Manchester NH is low — which means a genuinely good site wins outright. Here is what I see most often, and what to do about it.

4 min read Read Article ↗︎

Why Your Website Is Your Best Salesperson

Most small business owners think of their website as a brochure. A static thing that exists to check a box. Here’s why that framing is costing you real money — and what to do instead.

3 min read Read Article ↗︎

5 Signs Your Website Is Actively Hurting Your Business

A bad website isn’t neutral. It’s working against you every single day — eroding trust with potential clients before they ever pick up the phone. Here’s how to spot the warning signs.

2 min read Read Article ↗︎

Information Architecture: The Part of Web Design Nobody Talks About

Before a single pixel gets designed, the most important work is figuring out how your site is structured. Get this wrong and no amount of beautiful design will save you.

2 min read Read Article ↗︎

Why I Build on WordPress – And How I Do It Differently

WordPress has a reputation problem. Most of it is earned — but not by WordPress itself. Here is what the platform looks like when it is built correctly, and why I choose it deliberately.

3 min read Read Article ↗︎

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